To celebrate the first time ID&T's Sensation is organised in the US, we created a Facebook-tab where users have to guess where Sensation will be held.
The goal with this tab was to create a buzz around the revealing of the location. Having worked with Sensation's fans before, we knew we had a tough but enthusiastic crowd. The concept this time was based on people's knowledge of the party and the different venues around the USA. Pretty quick after launch, a lively debate arose about what would be the ultimate spot for the ultimate party.
The social aspect
To get a nice buzz going, fans were able to easily share their guess. To further promote participation, fans could win tickets at pre-defined times.